Focused Communications provides our clients with comprehensive and value-added public relations services. We have received particular acclaim from our clients in the following areas:

• Strategic consulting
  • Crisis management, branding, consulting for specialized fields including media handling
  • Expertise and experience in the IT and healthcare industries
• Effective implementation of PR activities
• A well-established media network including journalists, analysts, etc.
• Global, multilingual services

Corporate PR
Effectively promoting a fair and reasonable corporate image is an invaluable component of any company's success. Being associated with a widespread perception of credibility and innovation, for instance, not only benefits a corporation's sales, management and recruiting efforts, but also less tangible factors such as employee morale and motivation. A pre-existing corporate image of social responsibility and credibility is also crucial in times of emergent crisis. Focused Communications offers a variety of corporate PR programs that can be tailored to any client's needs.

• Corporate branding
• Crisis management
• Issues monitoring and management
• Internal communications
• IR

Public Affairs
Directly approaching to the target audiences is not enough in many cases to solve the client's issues. We often find it important for achieving the objective to take a comprehensive approach and propose them through consulting that asks and helps answer key questions: What are the most effective messages to maximize the influence? What evidences should be attached to support the message? Is the public opinion's back up necessary for the case or not?

• Government relations
• Opinion creation

Communication Training
At critical moments like speeches and presentations, one-on-one press interviews, press announcement, the management's ability to make effective use of communications can be trained both in theoretical knowledge and practical skills. To be well prepared for the crisis, our crisis management training program can help the client to learn adequate press communications, PR staffs' initial actions, and overall stance for managing the crisis and so forth. All the programs are tailored to accommodate with each client's needs.
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• Media training
• Crisis training
• Speech training

Manual Preparation
We also assist in the preparation of a variety of internal documents.

• PR manuals
• Crisis management manuals
• Internal communications

Media Relations
The means of communications have rapidly diversified in recent years due mainly to the diffusion of the Internet, and still the influence of mass media, including online media, continue to grow. For corporations and organizations, ensuring their accountability by disseminating the information in an effective manner, and/or conveying customer benefits of its product and services in a proactive manner have been more important than ever before.
In response to these changing needs, Focused Communications provides a wide range of services from consulting and documentation to day-to-day media relations.

• Press releases, and other relevant documentation for announcements
• Media events
  • Press conferences
  • Press briefing
  • Press tours
• Technical documents
• Article contributions
• Media contact
• Analyst relations
  • Analyst briefings
  • One-on-one analyst contact
• Documentation preparations

Strategic PR Activities
Building relationships and conducting effective communications with target audiences incorporating strategic shades of meaning can affect a corporations' success. Focused Communications proposes and executes the full range of these activities.

• Opinion leaders program
• Academic relations
• Speaking opportunities

Marketing Support (B-to-B)
In B-to-B operations, integrated marketing communications activities are keys to success. Focused Communications provides a variety of services assisting in the marketing field.

• Advertisement
• Surveys
• Seminars
• Trade show support and keynote speeches
• Customer newsletters
• Technical materials

Consumer PR (B-to-C)
Focused Communications offers a range of promotional PR activities for consumer clients including celebrity programs and product branding efforts enhanced by strategic use of media relations.

• Consumer events
• Product branding / promotion
• Celebrity programs
• Consumer educational campaign
• Consumer research

Website Content Production/Consulting
Website content production services can be integrated into overall activities to ensure successful corporate and consumer branding as well as educational programs